Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.



Currently we have a number of original content IP ideas in a ‘stealth mode’ phase of development. Please feel free to drop us an email for more details.



14 Palmers Rd Bethnal Green, London E2 0SY



Introducing ‘Radical By Design’. A journal by Dazzle Ship

Welcome to the new DAZZLE SHIP blog entitled ‘Radical by Design’.

What this blog will do: Provide a collection of diverse perspectives to feed into our individual creative practices, helping our output become more radical.

What this blog won’t do: Spam you, moan about the world or comment on ‘why this new logo sucks’

Creativity can be elusive, inspiration can be fleeting and innovating can be frought with fears of failure. On the other hand safety is comforting, we happily accept conformity, sometimes even welcome it. As a result we become highly efficient in our work related tasks thanks to our ability to resort to well trodden paths and habitual patterns. This could be considered a form of auto pilot and a marvellous function that our brain has developed over years of evolution. How many things in our life do we do on this ‘auto-pilot’ mode?

However habits are the enemy of creativity, when clouded by existing judgements it can be hard to remain open to new ideas and fresh perspectives. Creativity and imagination start with your perception, and in order to optimise how you see, you need to hack how you think…

This isn’t a blog about JUST design or animation, but this is a blog thats perfect for designers, animators, creatives and everyone else. A common myth is that creativity is limited to a select lucky few, however i believe that creativity is within us all as human beings. Whether you are an established creative or somebody that’s yet to disover your talent, both types of people can hugely benefit from radical perception shifts. Our first series of articles will aim to simplify this process to help everyone become abit more radical.



So, what’s all this got to do with DAZZLE SHIP anyway?

100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict. Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives. Fresh perceptions open us up to new worlds and concepts. Increasing empathy, questioning pre-judgements and forging new connections with each other.

Back in 2013 this formed the inspiration for the company name, and now in 2020 it’s a good time to deep dive into the thought process behind this and explore ways to become more ‘Radical by Design’

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Lex Johnson

Director, designer of Dazzle Ship. A documentor of culture using animation, tech and stories since 2001. Passionate about perspectives.
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