DAZZLE SHIP NFT + Metaverse + Web 3
Innovation Lab

Culture is our Growth Engine.

DAZZLE SHIP is a metaverse IP & innovation lab. 


100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

An innovation lab focused on the Metaverse, Web3, NFTs, crypto.

As a team we have decades of experience creating new culture powered by decentralized technology.

Building culture is our growth engine.

We grew up on pirate radio (the ultimate decentralized technology) in London, and were part of the founding team of RWD, which we grew into one of the UK’s largest music and culture platforms, the first to champion new forms of music such as dubstep, garage and grime.

We’ve spent the 20 years since working to scale decentralized culture and creativity, building multi-billion dollar web3 companies, scaling decentralized platforms to 100s of millions of users, creating world-class cryptoart and writing best-selling books about decentralization.

What we know now: 

All of the parties, communities, platforms and culture we helped build up until this point were a dress rehearsal for this moment in time. 

A conduit between music, storytelling, gaming, culture and web3.

Creating worlds driven by social and game mechanics where fans own the building blocks, and get to take them in any direction they wish.

What they say
We recently hired the DAZZLE SHIP team to provide us with video assets that would help us present our new game, Bleeding Edge, to the public. From the design phase to final delivery we found them to be very thoughtful to our needs, knowledgeable of design processes, and extremely accommodating and helpful in getting the final product exactly right and delivered to a high standard. We were given plenty of options early on and communication and discussion was paramount. Once the final look was chosen the work was prompt and of a high quality, turning out better than expected. We’re very happy with the pieces and the process and would happily work with them again.
Steven Manship
Lead Cinematics @ Ninja Theory (a Microsoft Company)
DAZZLE SHIP are highly skilled creatives with a vast awareness of process, traditional design and modern digital outputs. They have graced The Cass forums with lectures/talks on Motion Graphics and Visual Communication and are always a hit with our body of Graphic Communication students.
Ricardo Eversley
Senior Digital Innovation Leader @ London Metropolitan Uni
By partnering with Dazzle Ship The Drone Racing League launched to become the premiere leader in professional Drone Racing since the success of the inaugural season in 2016. Now in 2019 the Racer 4 campaign was created to generate hype for DRL Allianz World Championship Season, which premiered a few days after the Racer 4 launch on NBC and Twitter. The Racer 4 announcement helped DRL drive more than 6 million viewers to DRL’s Twitter stream alone and nearly 500K viewers on NBC — the highest season premiere viewership on TV in DRL’s history.
John Moses
Creative Director @ The Drone Racing League
They are some of the most driven and talented creatives that I know and it’s always a pleasure to work with them.
Matt Mason
Creative Exeuctive @ Sony Pictures / BitTorrent Kraken / Syrup NYC / RWD

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