Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.

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100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

Ministry of Sound – The Annual 2021

2020 has lost connection! Reconnect through music for Sony Music's "Ministry of Sound" The Annual 2021

Ministry of Sound – The Annual 2021

The year is 2020… With the clubbing world currently offline a freak power surge has brought to life dis-used audio parts.

Finally left alone they can dance like no humans are watching…

As fans of Ministry of Sounds branding and artwork since the early 2000’s it was an absolute honour to be asked to create the Christmas TVC campaign for their yearly ‘Annual’ series.

Pitching in Vector Meldrew’s signature surreal style mixed with a string Houdini simulations, we brought a series of abstract character designs to life. Each one around the theme of ‘reconnection’ using audio cables as an unassuming visual device brought to life by motion capture data and funky dance moves.

The result is a piece of video which nod’s to Ministry of Sound earlier roots and design heritage, whilst also looking towards the future, utilising a mixture of contemporary character design animation and art direction.

Client: Ministry of Sound / Sony Music
Director: Vector Meldrew
Animation : Masoud Aziminajjar + Lex Johnson
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Let’s work together

If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then drop us an email.

Let's work together

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