Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.

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100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

JD Sports

Dazzle Ship assisted JD's strategic aim to authentically align the brand with youth culture via video content.

JD Sports

We were honoured to be part of the initial team that first enabled JD Sports to embrace creative video production into their marketing strategy. In 2013 video content had started to thrive online, as one of our first clients JD saw this as a way to authentically connect with their core demographic.

Developing the initial creative strategies that allowed JD to align their brand with the UK youth demographic. The key to achieving this goal was through authenticity and an inherent understanding of the subcultures, music and niches that surrounded it.

This strategy spearheaded their instore and online roll out. JD carried this method forward and enjoyed global expansion, their stock was named ‘best investment of the decade’ and they solidified their position as a youth culture institution.

Client: JD Sports
Brand: Asics / Nike / adidas / Various
Agency: RWD
Directed by: Dazzle Ship
Music: Resonant Music Licensing
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We wanted to show off the shoes dazzling reflective features whilst also expressing the theme through the concept of ‘light painting’.

 

 

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asics commercial tv sneakers

“Our canvas is black, and we paint it with Lyte"

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process

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Let’s work together

If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then drop us an email.

Let's work together

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