Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.

 

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Currently we have a number of original content IP ideas in a ‘stealth mode’ phase of development. Please feel free to drop us an email for more details.

DAZZLE SHIP™

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14 Palmers Rd Bethnal Green, London E2 0SY

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Drone Racing League World Championship // Brand Package

Brand design and motion package to create the blueprint for the world’s most exciting new sports concept

Drone Racing League World Championship // Brand Package

We saw DRL’s vision and have worked with them since the early days of their first YouTube season in 2016. It took under a year to introduce a new format to the world and they have since become labeled ’the sport of the future’. Currently they have multiple leagues airing globally across live events and esports. Their most recent NBC premiere had 6 million viewers.

The creative work undertaken often had no existing frame of reference for many of the concepts, which meant reserving judgement and following instincts. At each stage it has required a close collaboration with the core team to envision concepts that don’t exist yet.

The design systems created have now forged the blueprint for the sport of drone racing across the globe.

Client: Drone Racing League
Design and Direction: Dazzle Ship
drl typography
drl typography
drl typography

"Dazzle Ship's unparalleled craft, attention to detail, and ability to understand the innovation behind our brand played an integral part in the success of the broadcast package and elevated DRL as an unprecedented viewing experience"

Design Director Drone Racing League
drl typography
drl typography
drl typography
drl typography
drl typography
drl typography

DRL RACER

The Formula 1 Car of Drone Racing
drone racing league drones fpv led
drone racing league drones fpv
drone racing league drones fpv
drone racing league drones fpv racer 4
drone racing league drones racer 4 fpv
drone racing league drones fpv
drl typography racer 3
number 3
drl fpv drone racing racer 3
drl fpv drone racing racer 3
all new racer 3 drl drone racing
drl racer 3
drl racer 3
drl racer 3 drone racing fpv sport
drl racer 3 drone racing fpv sport
drl racer 3
drl racer 3 drone racing fpv sport
fpv drone racing animation
fpv drone racing animation
drl racer drone racing fpv sport

Title Sequence

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"Building upon the success of the inaugural season, DRL collaborated with Dazzle Ship to design a world class ecosystem and deliver the sport of the future to audiences of today."

Design Director Drone Racing League
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport

Process

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all new racer 3 drl drone racing
all new racer 3 drl drone racing
all new racer 3 drl drone racing
all new racer 3 drl drone racing
drl fpv drone racing
drl fpv drone racing
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl fpv drone racing
drl fpv drone racing

Level Identities

Encapsulating the theme of each race course
atlanta
drl racer drone racing fpv sport
drl fpv drone racing
drl fpv drone racing

Sponsorship

Partnering with brands whilst retaining the DRL aesthetic
drl fpv drone racing times square
drl fpv drone racing racer 3
drl fpv drone racing racer 3 airr
drl fpv drone racing racer 3 swatch
drl fpv drone racing racer 3 swatch

Branding the Racer 3

Each drone LED board can be programmed for client advertising and personalised player animations.
drl fpv drone racing racer 3 swatch
drl fpv drone racing racer 4

"By partnering with Dazzle Ship, DRL launched the second season to become the premiere leader in professional Drone Racing. Building upon the success of the inaugural season"

Design Director Drone Racing League

Let’s work together

If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then drop us an email.

Let's work together

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