Fearless Thinking

Dazzle Ship is a creative agency producing design, motion graphics, animation and original content.

Working in partnership with our clients, to inspire audiences and transform business results.

We are passionate about creating work that sets trends, through a design-led process of collaboration and fearless thinking.

Drone Racing League World Championship // Brand Package

Neon environments and high-speed crashes – creating the branding blueprint for the world’s most exciting new sports concept

Drone Racing League World Championship // Brand Package

A fast-paced, full broadcast package for cutting-edge new sports league, The Drone Racing League (DRL). DRL launched it’s 2016 season on sports broadcast channels around the world, our aim was to capture the thrill of the futuristic sport in more than 20 creative assets, ranging from the design identity to broadcast bumpers, lower-third graphics, the DRL leaderboard and digital ads.

Client: Drone Racing League
Design and Direction: Dazzle Ship
drl typography
drl typography
drl typography

"Dazzle Ship's unparalleled craft, attention to detail, and ability to understand the innovation behind our brand played an integral part in the success of the broadcast package and elevated DRL as an unprecedented viewing experience"

Design Director Drone Racing League
drl typography
drl typography
drl typography
drl typography
drl typography
drl typography

DRL RACER 3

The Formula 1 Car of Drone Racing
drl typography racer 3
number 3
drl fpv drone racing racer 3
drl fpv drone racing racer 3
all new racer 3 drl drone racing
drl racer 3
drl racer 3
drl racer 3 drone racing fpv sport
drl racer 3 drone racing fpv sport
drl racer 3
drl racer 3 drone racing fpv sport
fpv drone racing animation
fpv drone racing animation
drl racer drone racing fpv sport

Title Sequence

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"Building upon the success of the inaugural season, DRL collaborated with Dazzle Ship to design a world class ecosystem and deliver the sport of the future to audiences of today."

Design Director Drone Racing League
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl racer drone racing fpv sport

Process

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all new racer 3 drl drone racing
all new racer 3 drl drone racing
all new racer 3 drl drone racing
all new racer 3 drl drone racing
drl fpv drone racing
drl fpv drone racing
drl racer drone racing fpv sport
drl racer drone racing fpv sport
drl fpv drone racing
drl fpv drone racing

Level Identities

Encapsulating the theme of each race course
atlanta
drl racer drone racing fpv sport
drl fpv drone racing
drl fpv drone racing

Sponsorship

Partnering with brands whilst retaining the DRL aesthetic
drl fpv drone racing times square
drl fpv drone racing racer 3
drl fpv drone racing racer 3 airr
drl fpv drone racing racer 3 swatch
drl fpv drone racing racer 3 swatch

Branding the Racer 3

Each drone LED board can be programmed for client advertising and personalised player animations.
drl fpv drone racing racer 3 swatch
drl fpv drone racing racer 4

"By partnering with Dazzle Ship, DRL launched the second season to become the premiere leader in professional Drone Racing. Building upon the success of the inaugural season"

Design Director Drone Racing League
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