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Racer 4 – This Is Your Shot
Building on the success and learnings that came from working with DRL since the companies inception we visually explored the idea of combining ultra speed with immense beauty.
The Racer 4 campaign was targeted to generate hype for the 2019 DRL Allianz World Championship Season, which premiered a few days after the Racer 4 launch on NBC ad Twitter. The R4 announcement helped DRL drive more than 6 million viewers to DRL’s Twitter stream alone and nearly 500K viewers on NBC — the highest season premiere viewership on TV in DRL’s history.
The DRL Racer4 is made for fans. This is a true, field-ready version of the Racer4 drone — DRL’s latest generation racing rig, flown by all the pilots in the 2019 DRL Allianz World Championship Season. This is like no other drone on the planet. Its slim, agile rig surges with raw power and rockets at full throttle thanks to its one-of-kind engineering and design.