DAZZLE SHIP NFT + Metaverse + Web 3
Innovation Lab

Culture is our Growth Engine.

DAZZLE SHIP is a metaverse IP & innovation lab. 


100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

Bleeding Edge

Design and motion to communicate the games core concepts: bio-hacking, comic book art, 90’s graffiti and cyber punk.

Bleeding Edge

This project for Ninja Theory/Microsoft was a designer’s dream brief.  We felt honoured to be tasked with creating a suite of assets for this new multiplayer online combat game. We took the concept from art direction to the final stages of motion graphics production to  deliver a suite of assets for the Bleeding Edge online gaming community.

Working closely with game development house Ninja Theory and their team of character artists to create personalised idents, title sequences and a package of branded assets to help support their video production department.

The aim was to create a style that set it apart from the gameplay graphics but nodded heavily to its stylistic influences. We art directed a comic book style that was rolled out onto a set of character renders and beyond. The result was a design language that versatile enough to communicate the core concepts of the game whilst also standing alone.


Client: Ninja Theory / Microsoft
Director: Vector Meldrew
Production: DAZZLE SHIP
Lead Motion Artists: Florian Baumann, Lex Johnson
Character Design / Animation: Ninja Theory
Music: David Garcia Diaz
Sound Design: Jamie Perry



Let’s work together

If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then drop us an email.

    Let's work together

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