DAZZLE SHIP NFT + Metaverse + Web 3
Innovation Lab

Culture is our Growth Engine.

DAZZLE SHIP is a metaverse IP & innovation lab. 


100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

adidas / London Olympics

Strategy and creative execution to fuse together London's underground music scene with the biggest global sporting organisation.

adidas / London Olympics

adidas asked Dazzle Ship to create the strategy, branding and art direction for their Olympics 2012 campaign ‘About to Blow’

Client: adidas
Agency: RWD
Art Direction / Design: Dazzle Ship
adidas campaign olympics tinie tempah mo farah

Dazzle Ship were asked to create a campaign that encompassed the strategy and would help align London’s vibrant music culture with the sport world.

adidas campaign olympics tinie tempah mo farah
adidas campaign olympics

The sales of the adidas Olympic tracksuit saw an immediate increase of 44% with a campaign reach of over 5million across online, print, TV and JD football. Since the project’s inception, all of the music artists have signed recording deals with major labels. Two of those chosen – Tinie Tempah and Mo Farah – cheered each other’s accomplishments as they hit their respective No.1 spot in both the charts and at the 2012 Olympics.

adidas campaign olympics tinie tempah mo farah
adidas campaign olympics tinie tempah
Let's work together

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