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An innovation lab focused on the Metaverse, Web3, NFTs, crypto.
As a team we have decades of experience creating new culture powered by decentralized technology.
Building culture is our growth engine.
We grew up on pirate radio (the ultimate decentralized technology) in London, and were part of the founding team of RWD, which we grew into one of the UK’s largest music and culture platforms, the first to champion new forms of music such as dubstep, garage and grime.
We’ve spent the 20 years since working to scale decentralized culture and creativity, building multi-billion dollar web3 companies, scaling decentralized platforms to 100s of millions of users, creating world-class cryptoart and writing best-selling books about decentralization.
What we know now:
All of the parties, communities, platforms and culture we helped build up until this point were a dress rehearsal for this moment in time.
A conduit between music, storytelling, gaming, culture and web3.
Creating worlds driven by social and game mechanics where fans own the building blocks, and get to take them in any direction they wish.