Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.


100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.


Direction + Design
for Motion Graphics
& Animation


A design-driven creative studio producing films, experiences and multi-platform campaigns.

Since 2014 we have served as a production partner to help assist agencies, brands and studios. Our client base spans TV, gaming, esports, sports, technology, music and charitable causes.

: Direction / Art Direction
: Concept Development
: Production / Project Management
: 2D + 3D Motion Graphics
: Animation
: Compositing / VFX

Let’s work together

If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then just drop us an email.

    DAZZLE SHIP™ is a CGI-driven design studio specialising in creating vivid, fresh and contemporary graphic solutions. Made up of core team of diverse industry experts collaborating internationally and uniquely tailored around each brief.

    We believe that fresh perspectives and diverse perceptions are the key first steps in achieving the DAZZLE SHIP™ ethos of radical creativity. This team-based approach allows us to supply limitless creative solutions and premium work for our clients.

    Dazzle what? For a brief period at the start of the 20th century, warship’s hulls were camouflaged with cubist artwork which aimed to challenge the viewer’s sense of perception, rather than hiding the ship itself. Proof that by disrupting habitual patterns we are forced to open up to diverse perspectives. This radical approach opens up fresh perceptions in our creative work.

    drone racing league drones fpv led
    drone racing league drones fpv

    Case Studies

    Drone Racing – Introducing A Brave New Concept

    Drone racing was a largely unknown subject until DRL came on the scene. Within a year they had introduced a new format to the world and were labeled ’the sport of the future’. We saw the companies vision and worked with them from their first YouTube season to their most recent NBC premier with 6m viewers. At each stage it required a close collaboration envisioning things that didn’t exist yet, such as this video for their Racer4. The deadline for the video was the same date the physical product would be finished. Often we had to move fast, which meant creative decisions were made fast. There was no existing frame of reference for many of the concepts we discussed, which meant reserving judgement and following instincts.

    The design systems created have forged the blueprint for the sport of drone racing.

    Racer 4 Project – Case Study

    Drone Racing League – Branding Package – Case Study

    Bleeding Edge – Finding Fresh Ground

    This project for multiplayer online combat game ‘Bleeding Edge’ was a great example of fighting old habits. When the client mentioned there was a ‘hacking’ aspect to the games concept we discussed the idea of going down a data/FUI route. However from our creative perspective the comic book and 90’s graffiti game art style seemed to be more a compelling direction. We went away and prepared a few routes including one  based heavily on developing bespoke comic book style textures in Redshift as a ‘wildcard’ solution. Suffice to say the creative team at Ninja Theory loved this route and we went full steam into production. We’ve done a lot of work over the years with the Hollywood style ’Sci-Fi’ aesthetic. UI screens, fake data visualisations and wireframes renders have become incredibly common in recent years, especially in gaming. This is a great example of breaking free from conformity and being able to show diversity in the creative process.

    Bleeding Edge – Design Package – Case Study

    Wateraid – Using Narratives to Simplify Complexity

    We’ve done a number of projects for over the past few years for Wateraid and their international partners including UPGro, Skat Foundation and United Nations. With every project comes the need to take highly complex topics and simplify them into a compelling narrative. The issues around clean water and sanitation run much deeper than purifying individual water sources, they are largely institutional, political and economic. The aim of each story is to challenge the audiences existing pre-conceptions and encourage them to take action on a local level in order to affect systemic change.

    For this particular project we used illustration, character animation and a powerful narrative to tell the story of Grace. The goal was to show how all of the broader issues affect the life of an everyday girl. Although Grace is a fictional character, her story is based on hundreds of millions of people around the world who will stay trapped in poverty. By condensing the issues into a relatable narrative we were able to effectively communicate highly complex topics.

    With every Wateraid project we have increasingly introduced storytelling in order to create more compelling content and assist the companies mission to challenge perceptions around the world.

    Wateraid – Global Strategy – Case Study

    Client Testemonials

    Steven Manship

    Lead Cinematics 
    @ Ninja Theory
    (a Microsoft Company)

    We recently hired the DAZZLE SHIP  team to provide us with video assets that would help us present our new game, Bleeding Edge, to the public. From the design phase to final delivery we found them to be very thoughtful to our needs, knowledgeable of design processes, and extremely accommodating and helpful in getting the final product exactly right and delivered to a high standard. We were given plenty of options  early on and communication and discussion was paramount. Once the final look was chosen the work was prompt and of a high quality, turning out better than expected. We’re very happy with the pieces and the process and would happily work with them again.

    Ricardo Eversley

    Senior Digital Innovation Leader
    @ London Metropolitan Uni

    DAZZLE SHIP are a highly skilled creatives with a vast awareness of process, traditional design and modern digital outputs. They have graced The Cass forums with lectures/talks on Motion Graphics and Visual Communication and are always a hit with our body of Graphic Communication students.

    John Moses

    Creative Director
    @ The Drone Racing League

    By partnering with Dazzle Ship The Drone Racing League launched to become the premiere leader in professional Drone Racing since the success of the inaugural season in 2016. Now in 2019 the Racer 4 campaign was created to generate hype for DRL Allianz World Championship Season, which premiered a few days after the Racer 4 launch on NBC and Twitter. The Racer 4 announcement helped DRL drive more than 6 million viewers to DRL’s Twitter stream alone and nearly 500K viewers on NBC — the highest season premiere viewership on TV in DRL’s history.

    Matt Mason

    Creative Exeuctive
    @ Sony Pictures / BitTorrent
    Kraken / Syrup NYC / RWD

    I first worked with the founder of Dazzle Ship (Lex) at RWD in London. He single-handedly built the magazine’s first website, and it quickly grew into one of the largest urban music websites in the world. We went on to produce a TV series together that aired across Europe, not to mention throwing out all kinds of creative projects along the way outside of our daily duties at the magazine. All of this added up to RWD becoming one of the UK’s most popular youth music brands. What most people don’t know is Lex taught himself almost every skill he has.

    I’ve since worked with DAZZLE SHIP on several projects over the years from my time at Syrup in New York and to present day with various film projects. They are some of the most driven and talented creatives that I know and it’s always a pleasure to work with them.


    Let’s work together

    If you’d like to speak about a future project, a potential collaboration or just to say ‘hi!’ then just drop us an email.

      Let's work together

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