Fearless Thinking

Dazzle Ship is a creative production outfit specialising in direction for design and motion.

We work in partnership with our clients, creating experiences that inspire audiences and transform business results.

We are passionate about creating work that sets trends, through a design-led process of collaboration and fearless thinking.

Drone Racing League 2017

Neon environments and high-speed crashes – creating the branding blueprint for the world’s most exciting new sports concept

Overview

A fast-paced, full broadcast package for cutting-edge new sports league, The Drone Racing League (DRL). DRL launched it’s 2016 season on sports broadcast channels around the world, our aim was to capture the thrill of the futuristic sport in more than 20 creative assets, ranging from the design identity to broadcast bumpers, lower-third graphics, the DRL leaderboard and digital ads.
Client: Drone Racing League
Design and Direction: Dazzle Ship

"Building upon the success of the inaugural season, DRL collaborated with Dazzle Ship to design a world class ecosystem and deliver the sport of the future to audiences of today."

Design Director Drone Racing League

"Dazzle Ship's unparalleled craft, attention to detail, and ability to understand the innovation behind our brand played an integral part in the success of the broadcast package and elevated DRL as an unprecedented viewing experience"

Design Director Drone Racing League

Process

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"By partnering with Dazzle Ship, DRL launched the second season to become the premiere leader in professional Drone Racing. Building upon the success of the inaugural season"

Design Director Drone Racing League
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