Fearless Thinking

DAZZLE SHIP™ is an artist-led, design-focused creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, sports, technology, music and charitable causes.

Our passion is to create work that sets trends, through a  process of collaboration and fearless thinking.

OUR MISSION: TO INSPIRE AUDIENCES, TRANSFORM RESULTS & CHALLENGE PERCEPTIONS.

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Currently we have some original content IP ideas in a ‘stealth mode’ phase of development. Please feel free to drop us an email for more details.

Asics – Nyte Lyte

Video direction, production & VFX for 2014 Asics 'Nyte Lyte' footwear campaign

Asics – Nyte Lyte

For some night is just dark and black, a time to sleep. Or it is a world of opportunities, an invitation to be bold and to push creativity.

In 2014 Asics asked Dazzle Ship to direct and produce a short narrative led piece to create some hype around the launch of their new ‘Nyte Lyte’ footwear.

Client: Asics
Agency: RWD
Directed by: Dazzle Ship
Music: Resonant Music Licensing
asics commercial tv sneakers director
asics commercial tv sneakers director

We wanted to show off the shoes dazzling reflective features whilst also expressing the theme through the concept of ‘light painting’.

asics commercial tv sneakers director
asics commercial tv sneakers

“Our canvas is black, and we paint it with Lyte"

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asics commercial tv sneakers
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