Fearless Thinking

Dazzle Ship is a creative production outfit specialising in direction for design and motion.

We work in partnership with our clients, creating experiences that inspire audiences and transform business results.

We are passionate about creating work that sets trends, through a design-led process of collaboration and fearless thinking.

Asics – Nyte Lyte

For some night is just dark and black, a time to sleep. Or it is a world of opportunities, an invitation to be bold and to push creativity.

Overview

Asics asked Dazzle Ship to direct and produce a short narrative led piece to create some hype around the launch of their new ‘Nyte Lyte’ footwear.

Client: Asics
Agency: RWD
Directed by: Dazzle Ship
Music: Resonant Music Licensing

We wanted to show off the shoes dazzling reflective features whilst also expressing the theme through the concept of ‘light painting’.

“Our canvas is black, and we paint it with Lyte"

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