Fearless Thinking

Dazzle Ship is a creative agency producing design, motion graphics, animation and original content.

Working in partnership with our clients, to inspire audiences and transform business results.

We are passionate about creating work that sets trends, through a design-led process of collaboration and fearless thinking.

Asics – Nyte Lyte

For some night is just dark and black, a time to sleep. Or it is a world of opportunities, an invitation to be bold and to push creativity.

Asics – Nyte Lyte

In 2014 Asics asked Dazzle Ship to direct and produce a short narrative led piece to create some hype around the launch of their new ‘Nyte Lyte’ footwear.

Client: Asics
Agency: RWD
Directed by: Dazzle Ship
Music: Resonant Music Licensing
asics commercial tv sneakers director
asics commercial tv sneakers director

We wanted to show off the shoes dazzling reflective features whilst also expressing the theme through the concept of ‘light painting’.

asics commercial tv sneakers director
asics commercial tv sneakers

“Our canvas is black, and we paint it with Lyte"

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asics commercial tv sneakers
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