Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.

 

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Launching the Drone Racing League

Dazzle Ship helped launch the Drone Racing League by designing a broadcast package for their first TV series. Drone racing is a cutting-edge new sport at the forefront of emerging technology. DRL’s insane courses and professional sports media stand to redefine the meaning of sport.

From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. We struck a balance between educating viewers on the real-world aspect of the sport while transporting them into a futuristic science fiction environment that would represent the experience of drone racing.

This made DRL feel exciting, fast paced and futuristic.

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Lex Johnson

Director, designer of Dazzle Ship. A documentor of culture using animation, tech and stories since 2001. Passionate about perspectives.
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