In this PopTech talk by Matt Mason he argues that todays subcultures are feedback loops based on game mechanics created by corporations. Social media platforms such as TikTok rely solely on their users becoming addicted via dopamine triggers in the brain. News media run on feelings rather than facts and as as a result we are left feeling more divided than united.
Taking a leaf out of Mancuso’s story it’s interesting to ponder how we can get back to creating ‘dance floors’ whether virtual or real that allow people to connect on a human level.
When we think about what subcultures used to be. They were a key force in creating connection and empathy. By inspiring people around you, you create a positive feedback loop which has potential to grow exponentially.