Radical by Design

DAZZLE SHIP™ is a design-driven creative studio producing films, experiences and multi-platform campaigns.

We work in partnership with clients across TV, gaming, esports, sports, technology, music and charitable causes.


100 years ago ‘Dazzle Ships’ used a form of camouflage that challenged the enemies sense of perception to avoid conflict.

Science tells us that shifts in perception disrupt our brains habitual patterns and unleash new perspectives.

We help people introduce new concepts into the world using a mixture of storytelling, animation, design and radical creativity.

2/3 SEEK: Diverse Perceptions

In part one we looked at how to disrupt our brain’s habitual patterns in order to create a state of openness. Now with our judgements aside our mind is a blank canvas that’s ready to be filled with new information. It’s important now to seek out as many diverse perspectives as possible that will form the basis of your new found perception and feed your imagination.

“if you’re trying to be more creative, one of the most important things you can do is increase the volume and diversity of the information to which you are exposed.” Imagine: How Creativity Works, Jonah Lehrer

“Conformity comes from following traditions, wisdom comes from direct experience” – Me, i said this (i think?).

This sounds like a bold statement but please allow me to explain, as mentioned above we have already established that conformity comes from an auto-pilot way of thinking. Just realising this is powerful as it opens us up to a degree of intentionality in the way we experience information. New surroundings, diverse cultures and facing fears opens you up to new perspectives by challenging your existing closely held opinions and beliefs. This allows you to acculumate true insights into the inner workings of subjects that were previously clouded by judgement and third party opinions.

Existing perceptions are often clouded by a myriad of factors such as: sense of identitiy, societal conditions, education, parental upbringing. In terms of our creative work even creative educations have the potential to hold you back. The goal will be to forget things you think you know and form new processes.

Often the best example of collectives of diverse minds coming together is through music scenes. In the 1960’s David Mancuso used his platform of ‘The Loft’ in NYC to bring diverse sets of minds together. This was the first place in the world black, white, gay and straight people from all walks of life were all on the same dance floor. Homeless people would dance with rich bankers. As a result the disco scene was formed which went on to inspire house, garage up to the present day EDM movement which took the world by storm in recent years. By focusing on his vision of ‘social progress’ through music he changed he face of youth cullture forever. David Mancuso was somebody that would constantly seek new perceptions and invite other people to see the world through his eyes.

There is a big push lately for diversity within the creative industry. I honestly believe that by surrounding ourselves with diverse thinking styles and people that challenge each other we collectively become more open in our perspectives.



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Lex Johnson

Director, designer of Dazzle Ship. A documentor of culture using animation, tech and stories since 2001. Passionate about perspectives.
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