Interactive Video and projection installation.
Marketing agency ‘Grass Roots’ contacted Dazzle Ship to help them build an ‘innovation lab’. The aim of the installation is to showcase the potential of data analytics technology in 4 key areas: Sport, Earth, Business and the Future.
Our largest part of this involved working closely with Creative Director Chris Axe on the ‘Future’ zone. This was an incredibly exciting project that aimed to showcase how technology could be used in the future to fight crime.
Think ‘Minority Report’ mixed with ‘Cluedo’ and you have an interactive installation that transports the user into the future where they are a detective trying to predict the next big art heist.
Dazzle Ship provided the design direction and animation for the UI on the interactive touchscreen table and the projection mapped walls. We also worked closely with technology partner ‘Engage Productions’ to stitch everything together into fully interactive experience.
|Agency: Grass Roots|
|Creative Director (GR) : Chris Axe|
|Project Manager (GR) : Penny Lewis|
|Creative Director (DS) : Alex Donne-Johnson|
|Producer : Jody Mcalavey|
|Technology Partner : Engage Productions|
|Sound Design : Ruth Rainey|
|Design Director : Tom Geraedts|
|Motion Design : Hugo Johnson|
|VO Artist : Shelley Conn|