TV Advertising Animation


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Animation following the journey of ’Steves Heart’ and the way it reacts to different life events.

TV advertising campaign for Benecol
One of our favourite advertising agencies ‘Mother London’ approached us to work with them on a TVC for Benecol. We worked closely with their team of creatives who wanted to revolutionise Benecol’s approach from their previous broadcast campaigns. Dazzle Ship worked with the edgy contemporary style provided by Owen Davey’s illustrations.

The theme was the journey of ’Steves Heart’ and the way it reacts to different life events and the impact Benecol can make to part of a healthy lifestyle. Being Heart focused we wanted to create a rhythmic animation that flows to the beat of the heart (which is on average 72 times per minute)

The TV advertising campaign was aired for 4 months from January 2014 across the UK and Ireland.

Client : Benecol
Agency: Mother London
Animation: Dazzle Ship
Art Direction : Owen Davey